What is the Visibility Score?

Imagine you run a restaurant. You want to know: when people ask their friends "where should I eat tonight?", do your friends actually mention your restaurant? That is what Visibility Score measures, but for AI.

When someone asks ChatGPT, Perplexity, or Gemini about a topic you cover, does the AI mention your brand? Does it recommend you? Does it link to your site? Visibility Score answers all of these questions with real data.

How it is different from Authority Score

Authority Score measures how ready your website is for AI - your technical setup, content structure, and signals. Visibility Score measures the result: are AI systems actually mentioning you?

Think of it this way. Authority Score is like studying for an exam. Visibility Score is the exam result. You need both to know if your efforts are paying off.

The three pillars

Visibility Score is built on three pillars. Each one measures a different aspect of how AI talks about your brand.

Presence (30%)

Does the AI mention your brand at all? If someone asks "what are the best project management tools?", does your company name appear in the answer? Presence tracks the basic question of whether you show up.

Endorsement (40%)

Does the AI actively recommend you or pick you as a top option? This is the strongest commercial signal because a recommendation carries real buying intent. Endorsement has the highest weight for this reason.

Prominence (30%)

When the AI mentions you, how prominent is the mention? Are you listed first, cited with a link, or buried at the end of a long list? Prominence measures the quality of your visibility.