Compare scores with competitors

How to add competitors and compare your Authority Score side by side.

Last updated July 9, 2026

Is your score good or bad? You need context. Adding competitors to the Authority page lets you see how you stack up, 1-on-1.

Authority Score with competitors
Authority Score with competitors

How to add a competitor

1

Open the Authority page

Go to app.getavo.ai/authority and select your domain.

Open the Authority page
Open the Authority page
2

Click the + circle next to your score

You will see empty circles on both sides of your score ring. Click one to add a competitor.

Click the + circle next to your score
Click the + circle next to your score
3

Enter the competitor domain

Type the domain you want to compare with. AVO will start scanning it right away.

Enter the competitor domain
Enter the competitor domain

How to compare

Once a competitor scan is done, their score appears as a mini ring next to yours. Click their ring to see a 1-on-1 comparison:

  • Overall score side by side
  • Pillar breakdown (Optimize, Manifest, Generative)
  • Datapoint-by-datapoint comparison

This is a quick snapshot. You can compare with one competitor at a time from the Authority page.

Want to compare multiple competitors at once? Use the Compare page.

Frequently Asked Questions

How many competitors can I add?

You can add up to 6 competitors on the Authority page. They appear as mini rings around your main score. You compare with one at a time by clicking their ring.

What is the difference between this and the Compare page?

The Authority page gives you a quick 1-on-1 view. The Compare page lets you line up multiple domains, drill down to individual datapoints, and export a PDF report.

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