Compare scores with competitors
How to add competitors and compare your Authority Score side by side.
Is your score good or bad? You need context. Adding competitors to the Authority page lets you see how you stack up, 1-on-1.

How to add a competitor
Click the + circle next to your score
You will see empty circles on both sides of your score ring. Click one to add a competitor.

Enter the competitor domain
Type the domain you want to compare with. AVO will start scanning it right away.

How to compare
Once a competitor scan is done, their score appears as a mini ring next to yours. Click their ring to see a 1-on-1 comparison:
- Overall score side by side
- Pillar breakdown (Optimize, Manifest, Generative)
- Datapoint-by-datapoint comparison
This is a quick snapshot. You can compare with one competitor at a time from the Authority page.
Want to compare multiple competitors at once? Use the Compare page.
Frequently Asked Questions
How many competitors can I add?
You can add up to 6 competitors on the Authority page. They appear as mini rings around your main score. You compare with one at a time by clicking their ring.
What is the difference between this and the Compare page?
The Authority page gives you a quick 1-on-1 view. The Compare page lets you line up multiple domains, drill down to individual datapoints, and export a PDF report.
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